{"id":118490,"date":"2023-08-04T16:43:02","date_gmt":"2023-08-04T14:43:02","guid":{"rendered":"https:\/\/tosconova.com\/?p=118490"},"modified":"2026-05-07T14:09:21","modified_gmt":"2026-05-07T12:09:21","slug":"the-design-of-tosconova-and-the-fashion-of-masons-converse-in-the-new-spring-summer-2024-collection","status":"publish","type":"post","link":"https:\/\/tosconova.com\/en\/the-design-of-tosconova-and-the-fashion-of-masons-converse-in-the-new-spring-summer-2024-collection\/","title":{"rendered":"The design of Tosconova and the fashion of Mason’s converse in the new Spring Summer 2024 collection"},"content":{"rendered":"\n
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These two realities come together again for the launch of the new Mason\u2019s Spring Summer 2024 collection<\/strong>, but their collaboration suggests a link between design and fashion<\/strong> that began a long time before. Yes, because shapes, lines, colors, textures, and sensations describe a garment, but they are also design elements<\/strong>. They describe beauty<\/strong>: a large and profound concept that leaves space for personal interpretations. However, when referring to Tosconova and Mason\u2019s,two realities that share the same values<\/strong>, these interpretations simply coincide, creating new emotional details<\/strong>.<\/p>\n\n\n\n

Tosconova’s history speaks about research, competence, and passion for Italy, culture, art, and craftsmanship<\/strong> \u2013 a passion that aims to spread everywhere to design the most varied environments in an authentic Italian style<\/strong>. Similarly, Mason\u2019s proposes the same idea of beauty and design, choosing a villa from the XVI century and its suggestive Italian garden facing the Ligurian Sea as the stage for its new SS24 collection. This perfectly explains the representative Italian postcard.<\/p>\n\n\n\n

High-fashion garments<\/strong> meet fine pieces of furniture<\/strong> against a backdrop of history and nature.<\/p>\n\n\n\n

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But there\u2019s is another detail that shines through this picture: that sensation of high comfort<\/strong> transmitted by a tailored garment and a precious design furniture as well. That sensation of deep welcoming that characterizes the Italian culture<\/strong>. In this sense, Tosconova\u2019s design choices are not a coincidence, well they are never.<\/p>\n\n\n\n

The Moritz<\/strong> sofa<\/strong><\/a> and Witton armchairs<\/strong><\/a> not only reflect the aesthetics of the location but also evoke the concept of a living room<\/strong> – a space designed to welcome guests with warmth and high comfort<\/strong>, while also suggesting the possibility of enjoying it in complete solitude.<\/p>\n\n\n\n

The Moritz sofa is available in the Siena version<\/strong>, a precious fabric coating by Tosconova<\/strong><\/a> that perfectly matches the tones of the spring and summer seasons, but especially Mason’s garments, contributing to create an elegant atmosphere<\/strong>.<\/p>\n<\/div>

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The two Witton armchairs, with their Giotto velvet coating by Tosconova<\/strong><\/a>, complete the set and infuse vivacity with their blue and orange tones<\/strong>, reminiscent of the sea and the sun, of peace and joy. The unique brass structure, combined with the incredibly soft velvet coating<\/strong>, elevates the ambiance to a higher level of comfort and takes the attention to a beauty that is never an end in itself but always functional and in service of those who experience it<\/strong>.<\/p>\n<\/div>\n\n\n\n

The collaboration between Tosconova and Mason\u2019s is more than just a partnership. It\u2019s a new opportunity to celebrate an Italian style that goes beyond mere aesthetic appearances, engaging all our senses<\/strong>, offering us a postcard to admire, but above all, an atmosphere to savor to the fullest.<\/p>\n\n\n\n

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Ancient architecture and art, sea, greenery, sun: isn’t this the – almost – perfect Italian experience postcard? To complete it truly, two important expressions of Italianness remain to be added: design and fashion: Tosconova, a high-quality furniture company, and Mason’s, a brand that reinterprets the ancient tailoring tradition in a contemporary key.<\/p>\n","protected":false},"author":543,"featured_media":118491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1632],"tags":[],"class_list":["post-118490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journal"],"acf":[],"yoast_head":"\nThe design of Tosconova and the fashion of Mason's converse in the new Spring Summer 2024 collection | Tosconova<\/title>\n<meta name=\"description\" content=\"Scopri tutti i nostri prodotti e progetti di arredamento e lasciati ispirare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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